Arguably the most influential music genre in the world, hip-hop is huge. And, like other genres, it spawns its own legion of hoarders, obsessives and completists. Meet two of them. In Promo Only, a pair of very experienced, well-connected and utterly addicted hip-hop journalists reveal the items that drive collectors crazy.
It tells the story of the music's rich heritage through a range of rare items in a beautifully curated cornucopia of the authors' (and their peers') huge collections of hip-hop ephemera, clothing, press photos, rare promo posters, T-shirts, hats, toys, sneakers and more, gathered over 30 years. From Run DMC sweatshirts to Eminem sneakers, unreleased records to Public Enemy dolls, genuine Wu-Tang 'killer' bees to Def Jam jackets, they're all here. Andrew and Dan have opened their own cupboards, boxes and storage units, but have also reached out to a legion of international rap nerds to ensure that this is the cream of rap collectibles. With items photographed exclusively for this collection and complete with notes that shed even more light on these covetable artefacts, Promo Only is the fruit of a combined 60 years of being in love with hip-hop.